Best Writing Tools To Improve Your Marketing Content And Copywriting Skills


As a content marketer or copywriter, it’s essential to write exceptional content to keep existing clients and attract new ones. Good content can help create brand awareness and rank your content high in the industry. 

But creating compelling content that will rank on search engines requires time, skill, and research. Thankfully, there’re writing tools available for content marketers and copywriters. Some of them include Copyscape, Frase, Semrush, etc. 

These content marketing tools can help you create content and boost your SEO ranking. Also, they’ll help you edit your work or organize your files efficiently. But knowing these tools’ features will enable you to decide which one to use. Keep reading to grab these details. 

Writing Tools to Improve Your Skills

If you’re a content marketer or copywriter hoping to improve your skill, here are some writing tools to use to become popular in the content marketing world.

1) Hemingway Editor

The Hemingway Editor writing tool is one of the best for copywriting. It is a web and desktop app that can be used to improve your writing style. Pasting your work into Hemingway highlights passive voice, adverbs, long sentences, and complicated words or phrases. 

With Hemingway, you know you excessively use the passive voice and complicated words or sentences. It updates your score as you write to know when you’re on point.


  • It has a free online version.
  • It makes your writing clear and direct.
  • You can check the readability level of your content.
  • Color highlights that grade readability

2) Grammarly

Grammarly writing tool is one of the best tools to check your grammar, and it comes with a free and paid version. The free version is used by those who want to take care of crucial basic mistakes like grammar and punctuation. But the online version offers advanced features and critique like plagiarism and detects errors and complicated sentences in your writing. The tool has significantly improved as you can use the Grammarly keyboard on your iOS and Android devices.


  • Checks and corrects grammar and spelling mistakes
  • Enhance vocabulary
  • Check genre writing style
  • Fish out plagiarism
  • Detect sentence structure, grammar, and punctuation.

3) SEMRush

SEMRush can be used for various purposes relating to search engine optimization. However, one of its uses is for content analysis. It helps identify significant keywords for your website ranking in the top 10 positions. Also, give information about those leading backward in those websites.


  • Allows you to research for keywords
  • SEMRush’s plagiarism feature compares content on billions of different web pages and shows you the percentage of duplicated content.
  • Allows you to track your website tanking 
  • Improve the readability of your content

4) Jasper

Jasper is an AI copywriting tool that handles everything from editing your work to creating a new piece from scratch. It allows writers to generate long and short-form content. It comes with a readability checker feature that ensures your content is easy to read and understand.

Jasper can be integrated with Surfer SEO to enable one-page optimization. It is easy to use and SEO-friendly.


  • It allows users to create long-form content, which helps to organize your material and improve it.
  • The Problem Action Solution (PAS) framework creates engaging and informative content.
  • Jasper AIDA framework creates titles, Meta descriptions that help your content to rank high.

5) HubSpot Blog 

The HubSpot Blog is a tool that includes live chat, reports, email marketing ads, and more. With this tool, you can convert readers into subscribers and visitors into leads. With the free ad feature, you can promote content on Instagram, Facebook, and Google ads to boost your content marketing plan.

It will help grow your audience by marketing your blog through email marketing and other social media strategies. It moves all your clients and leads and puts them in one location; you don’t need to move from different tools.


  • Has integrated stock images
  • You can insert and edit images
  • Hyperlinks to previously written works
  • Allow you to share messages on social media platforms.

6) Copyscape

Copyscape is a popular online plagiarism detection tool. It helps writers understand whether the content they’ve written is original. This tool also provides solutions to avoid content fraud and theft.

Copyscape provides full protection by auto-scanning your website daily or weekly. It will inform through emails when duplicate copies of your content are found. In addition, it offers free plagiarism banner for your website to warn plagiarists from stealing your work. It also includes a free guide on dealing with plagiarism and a tool to compare two articles.


  • Check the originality of copy-pasting
  • You can upload word and pdf files
  • Case tracking
  • You can integrate WordPress directly

7) Surfer SEO

Surfer SEO is best for blog post optimization. It uses natural language and Artificial Intelligence to supply page optimization suggestions on over 500 ranking factors. Surfer SEO helps writers write more optimized content that ranks high on search engines.


  • The SEO analyzer tool analyses your content and gives you feedback on how well it is optimized.
  • It identifies errors in your content and provides ways to fix them.
  • The outline tool creates an outline to help you structure your content.
  • The keyword tool searches for the right keyword for your content.

8) Live Keyword Analysis

Live Keyword Analysis helps analyze the keyword density of the marketing content you wish to upload to your website. A good keyword density percentage will help you get a good page ranking on search engines. It helps to determine if your content is good enough or if you need to improve for SEO.

This tool allows editing directly on the text box and automatically updating the result as you continue editing your work. You can use this tool to analyze your website as well as competitors. An exciting part of this tool is that it doesn’t come with a fee. 


  • Easy-to-use interface 
  • Finds keywords and analyze competitors  

9) Frase

Frase is an Artificial Intelligence that helps the writer research and writes content that follows SEO optimization standards. It also comes with a content scoring feature, comparing how you use your keyword with your competitors.

This tool comes to suggest relevant keywords and makes it easy for you to delete those that won’t rank. 


  • Ability to search keyword
  • It has an automated outline builder
  • Offers SEO optimization suggestions
  • Provides questions and answers related to your keyword


The platform that provides you with an all-encompassing solution to success in creating content is With the monstrous AI technology running on GPT-4, enables you to produce SEO-optimized texts, engaging pictures, and other loads of exceptional pieces of stuff. With up to 100 templates available for you to customize, you can create copy for your Facebook posts, product descriptions on e-commerce sites, informative blog articles, and even scripts for promotional videos. At, they help you generate top-ranking content that saves time in marketing strategy. Unlock the power of’s generative AI to communicate in an innovative and effective way.

11) Clearscope 

Clearscope is one of the content marketing tools for creating market-based content. It is an AI keyword content optimization tool that will help you to improve and place rank your website high on search engines. With Clearscope, you can make your article, blog, or website relevant to your audience.

Clearscope does what will take you hours in just a few minutes; the user interface is simple and easy to use. It supplies writers with recommendations to increase the possibility of ranking high on search engines.


  • Research and generates keyphrases for your website based on your competitor analysis and industry
  • Integrates with Google Docs so you can collaborate and publish content easily and quickly.
  • Provides optimization tips and analyses your content 
  • Directly write and edit your content without using other software


Copywriting can be challenging, but the excellent copywriting tools above can simplify the process. Whether you’re a digital marketer or a copywriter, tools like jasper, Clearscope, and Frase can be used to achieve your content creation and business goals. 

These tools are easy to understand and fun to use. So if you want to start creating large-scale content with good content marketing ideas to boost your ranking, pick the right one above.


Please enter your comment!
Please enter your name here