{"id":4278,"date":"2023-01-12T21:11:16","date_gmt":"2023-01-12T15:41:16","guid":{"rendered":"https:\/\/www.guidegeekz.com\/?p=4278"},"modified":"2023-01-12T21:13:40","modified_gmt":"2023-01-12T15:43:40","slug":"how-to-use-schema-markup-to-improve-your-website-seo","status":"publish","type":"post","link":"https:\/\/www.guidegeekz.com\/how-to-use-schema-markup-to-improve-your-website-seo\/","title":{"rendered":"How to Use Schema Markup to Improve Your Website SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Schema markup is one of the most revolutionary concepts and yet the least implemented technique in the SEO world. The reason for this is that very few people are aware of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry. That\u2019s why I am here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My goal is to introduce this concept to you and let you know how you can use schema markup on <a href=\"https:\/\/www.guidegeekz.com\/5-considerations-before-you-build-a-website\/\" target=\"_blank\" rel=\"noopener\">your website<\/a> to rank higher in SERPs and increase sales. I am sure once you are aware of its core basics, you will add it for the betterment of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is schema markup?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is a language everyone can understand and communicate with, as we humans do. Similarly, schema markup is a language used by search engines to interpret a website\u2019s data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, schema markup, or structured data, is a code that you add to your website to help search engines like Google and Bing better understand the content of your website. So, if you use schema markup, Google may collect more information from your sites. It will result in &#8220;rich snippets&#8221; in the SERP, which will feature additional information such as star ratings, a short summary, and much more. These snippets outperform regular search results in terms of click-through rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different types of schemas available on Schema.org, and depending on the one you choose, there is an associated &#8220;tag&#8221; with it. Below is an example of a &#8220;Manchurian Dish&#8221; displaying results from sites that are using recipe schema markup. The SERP entry is as follows:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4281\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"241\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-300x141.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-150x71.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Let\u2019s have a quick look at what adding schema markup can bring to your website!<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It notifies <a href=\"https:\/\/www.guidegeekz.com\/how-to-optimize-landing-pages-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a> about the webpage&#8217;s content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It produces impressive organic-rich outcomes that raise click-through rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It assists websites in improving their SEO by providing over 795 different types of schema markups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It optimizes your website&#8217;s content for maximum visibility over several platforms and devices.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to use schema markup to improve your website\u2019s SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As explained earlier, schema markup is essential to your SEO strategy. Let us now look at how to include schema markup into your website. So, what are your hopes for this? If I&#8217;m not mistaken, to perform efficiently and rank better in SERPs, right?\u00a0 The good news is that Schema markup can help you achieve all of your aims without requiring any technical experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having your website in place, follow these steps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Visit Google\u2019s Structured Data Markup Helper<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4282\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-1.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"244\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-1.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-1-300x143.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-1-150x71.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Choose the Data Type and Paste the URL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Below you will find a number of alternatives mentioned. For example, I picked &#8220;articles&#8221; as this is the most common type of material and also fits the URL of my website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, paste the URL you want to markup. Or, if you own the HTML code, you can just paste it. Finally, press the &#8220;Start Tagging&#8221; button.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4283\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-2.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"245\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-2.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-2-300x144.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-2-150x72.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The page will launch the markup editor and present you with a canvas for the following markup level, tagging data objects. Your web page will be shown on the left side, and the data items will be displayed on the right side of the window.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4284\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-3.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"238\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-3.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-3-300x139.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-3-150x70.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Tag Data Items<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Given that this is an &#8220;article&#8221;, I&#8217;ll highlight the title in order to apply the &#8220;Name&#8221; markup. After I&#8217;ve finished highlighting, I select &#8220;Name&#8221; from the dropdown. As I pick &#8220;Name,&#8221; the tool places it on the right-hand side of the screen with in &#8220;My Data Items&#8221; area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight the remaining items in your post and progressively add these to the markup lists, by using the data item list as a guide. You won&#8217;t be capable of labeling every item on the list. Simply add everything you can think of.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4285\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-4.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"249\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-4.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-4-300x146.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-4-150x73.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Create HTML<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you&#8217;re finished including all tagging, tap on &#8220;CREATE HTML&#8221;.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4286\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-5.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"247\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-5.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-5-300x145.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-5-150x72.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After you hit Create HTML, you&#8217;ll see the HTML of your page with the necessary microdata set in the spots you select. You may change it to Microdata or JSON-LD form by tapping just on the tab, as shown in the image below.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4287\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-6.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"198\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-6.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-6-300x116.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-6-150x58.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Add Schema Markup to Your Webpage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, navigate to your WordPress site and copy and paste the indicated passages into the appropriate locations. Check for the yellow markings on the right sidebar to recognize the schema markup code.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4288\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-7.png\" alt=\"Use Schema Markup plugin\" width=\"512\" height=\"243\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-7.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-7-300x142.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-7-150x71.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also download the automated HTML file by hitting the &#8220;Download&#8221; button. Then paste this into your website&#8217;s or source code.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4289\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-8.png\" alt=\"Schema Markup\" width=\"512\" height=\"246\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-8.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-8-300x144.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-8-150x72.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you press &#8220;Finish,&#8221; a succession of &#8220;Next Steps&#8221; will appear.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4290\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-9.png\" alt=\"Schema Markup\" width=\"512\" height=\"226\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-9.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-9-300x132.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-9-150x66.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you may go to your WordPress webpage and add the &#8220;Custom HTML&#8221; section by hitting the <\/span><b>+<\/b><span style=\"font-weight: 400;\"> symbol. Then, put the code you created in the block with Google&#8217;s Structured Data Markup Helper. Lastly, press the &#8220;Update&#8221; button.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4291\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-10.png\" alt=\"Schema Markup\" width=\"512\" height=\"231\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-10.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-10-300x135.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-10-150x68.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Test your Schema<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use the \u201cStructured Data Testing Tool\u201d to view exactly your webpage will appear with the changed markup. Enter the address of your page or the source code if you aren&#8217;t utilizing a CMS.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4292\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-11.png\" alt=\"Schema Markup\" width=\"512\" height=\"218\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-11.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-11-300x128.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-11-150x64.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, press the &#8220;TEST URL&#8221; button. A rich snippet analysis will be generated in a matter of seconds.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4293\" src=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-12.png\" alt=\"Schema Markup\" width=\"512\" height=\"223\" srcset=\"https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-12.png 512w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-12-300x131.png 300w, https:\/\/www.guidegeekz.com\/wp-content\/uploads\/2023\/01\/unnamed-12-150x65.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once the rich excerpts for your site have been created, you can examine these inside the &#8220;Test Results&#8221; area. So that&#8217;s how you can include schema markup into your website. Isn&#8217;t it basic?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">WP Schema Markup Plugins<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, I have focused on programmatically implementing schema markup SEO. Nevertheless, certain powerful <\/span><b>WordPress schema plugins<\/b><span style=\"font-weight: 400;\"> may be able to assist you in streamlining these time-consuming procedures. Let us take a look at some more <a href=\"https:\/\/www.guidegeekz.com\/8-reasons-to-stay-with-wordpress\/\" target=\"_blank\" rel=\"noopener\">benefits of these plugins<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows you to implement many sorts of schemas to your site easily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your CTR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both novices and pros will find it simple to use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you get confused at any point throughout the schema markup phase, the plugin creators will assist you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish global options to minimize manual work without re-doing the same operation for hours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom fields are supported.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Given how easy schema markup is to use and employ, it&#8217;s sad how few organizations and sites are missing out on its potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Structured data is one of those SEO tactics that is sure to be around for a long time. This is your chance to learn about it and apply microdata\/ JSON-LD style to rank your website in SERPs. Using it right away will put you ahead of the game and provide you an advantage over your rivals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What schema markup do you use on your website? Please elaborate in the comments area below. That would be fantastic to hear!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema markup is one of the most revolutionary concepts and yet the least implemented technique in the SEO world. The reason for this is that very few people are aware of it. But don\u2019t worry. That\u2019s why I am here. My goal is to introduce this concept to you and let you know how you [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":4280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[2097],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Schema Markup to Improve Your Website SEO - GuideGeekz<\/title>\n<meta name=\"description\" content=\"How to Use Schema Markup plugin to Improve Your Website SEO-This plugin is one of the best concepts implemented techniques in the SEO world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guidegeekz.com\/how-to-use-schema-markup-to-improve-your-website-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Schema Markup to Improve Your Website SEO - 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