consulting company<\/a>. What feelings does the name bring out within you whenever you hear it? To us, the name communicates sophistication, elegance, and a modern feel, which is perfect for one of the most prominent consulting organizations in the world.<\/span><\/p>\nBut a regular electronic device like the iPhone or Alexa cannot use such a sophisticated name because it wouldn’t match their corporate identity.\u00a0\u00a0<\/span><\/p>\nThat said, one vital step to naming your business is accurately imagining your brand\u2019s personality and understanding what should and shouldn’t work for it.\u00a0<\/span><\/p>\nBrand imagination involves envisioning the personality of your brand, and you can start by knowing:<\/span><\/p>\n\nWhat should my company\u2019s brand feel and look like?<\/span><\/li>\nWhat <\/span>core values does my company have?<\/span><\/li>\nWhat tone should it convey?<\/span><\/li>\nWhat feelings should it arouse in my audience?<\/span><\/li>\n<\/ul>\nKnowing the answers to these key questions would provide you with the crucial details that are needed to start a thorough naming process.<\/span><\/p>\n\n\nSecond: Brainstorm<\/b><\/h3>\n<\/li>\n<\/ul>\n <\/p>\n
We\u2019re about to enter the exciting part, which is the naming itself! Grab a whiteboard, some pens, a notebook, and a marker, and get your team together in a quiet area. Then ignite your imagination and start coming up with unique, catchy, and exciting words.\u00a0<\/span><\/p>\nKeep in mind that the core objective of this brainstorming phase is only to generate catchy brand names; it is not to evaluate them. So there\u2019s no need to start checking every word you craft. Just let your creative energy flow.<\/span><\/p>\nEnsure you write down every excellent and terrible name idea you create; don’t only choose the best ones. That said, make sure your list contains every idea you create, even ones you’re not sure will make sense. You never know how helpful they could end up being.\u00a0<\/span><\/p>\nHere are some necessary tools and resources to spice up your name-generation process:\u00a0<\/span><\/p>\n\nThesaurus<\/span><\/li>\nWords that Rhyme<\/span><\/li>\nBrand name generators<\/span><\/li>\nVisual words, especially those relating to colors<\/span><\/li>\n<\/ul>\nAlso, it\u2019s crucial you have people spread across various demographics in your creative team since they\u2019d give you multiple perspectives that\u2019d help you decide whether your brand name should be modern and trendy or classic and traditional.<\/span><\/p>\nMake sure you have 200 or more prospective brand name ideas by the time the brainstorming session is over. If you do this, you will have a wide range of names to choose from in the next phase.<\/span><\/p>\n\n\nThird: Validate Every Potential Brand Name<\/b><\/h3>\n<\/li>\n<\/ul>\n <\/p>\n
We are now concentrating on dissecting each name and reducing the list you have compiled. Go through every name on our list with your naming team and select the top ten names that fulfill your naming requirements.\u00a0<\/span><\/p>\nWhen you examine each potential brand name, ask yourself the following questions:<\/span><\/p>\n\nDoes the name reflect what my brand stands for? For instance, Gmail functions well because it accurately conveys the services the company provides.<\/span><\/li>\nDoes it fit the tone I want for my brand? You need a name like Jollibee if you want your business to have a fun and exciting vibe.<\/span><\/li>\nDoes it sound sweet? Is it memorable? Consider WhatsApp and Groupon.<\/span><\/li>\nIs it simple to say and spell? Consider Amazon and Apple.<\/span><\/li>\nDoes it allow for future expansion? Google is so adaptable that the business doesn’t need to rebrand as it grows.<\/span><\/li>\n<\/ol>\nYou are welcome to include your unique criteria in the list; however, they must be client- and brand-focused.<\/span><\/p>\nYour finalist may occasionally consist of five to ten names rather than just one, but that’s good since the validation process’s last stage will further whittle it down.<\/span><\/p>\nWhen you have gathered the best ideas from your brainstorming, don’t rush to start celebrating since your perfect names still need to pass a few more tests. The final stage of the validation process ensures that the brand name(s) you selected are appropriate and available.<\/span><\/p>\nTherefore, proceed to validate by looking for:<\/span><\/p>\n\nCustomer Feedback: <\/b>Customer feedback is crucial for establishing whether a brand name can connect with customers or not. Ensure you obtain honest feedback from people who fall into your target customer demographics\u2014whether they be friends, family members, or total strangers.\u00a0<\/span><\/li>\n<\/ul>\nFeel free to approach them, explain what you’re doing, and get their candid opinions. Your goal here is to find the specific brand name your target audience loves most.<\/span><\/p>\n\nDomain Name:<\/b> Getting a website with an exact match domain name (EMD) to your brand name is vital for any business. A brand name with available domain names will save you from spending a lot of cash acquiring your desired domain name from someone else.\u00a0<\/span><\/li>\n<\/ul>\nObtaining easy access to <\/span>nameofyourbusiness.com <\/span><\/i>shouldn’t be a challenge in an ideal world. However, things seldom turn out this way, and getting it may cost you a lot of money.<\/span><\/p>\n\nTrademark Availability:<\/b> While this part may not be especially fun, it could spare you a lot of future legal headaches. Trademarking is a complex and time-consuming process, and the best way to get a great result is to get the aid of a legal practitioner who can help you more appropriately analyze if your company’s brand name passes the trademark test.<\/span><\/li>\n<\/ul>\nConclusion<\/b><\/h2>\n A unique and memorable brand name can boost the performance of a company and its revenues while also giving it the advantage it requires to overcome the competition. Choosing a brand name that links with your company’s identity is an excellent method to get your target market excited about your company.\u00a0<\/span><\/p>\nAnd by fully understanding your business, brainstorming, and validating each potential name, you can easily find the best name for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Before beginning the search for a great name, every business owner should have a firm understanding of the type of brand name that would be most beneficial for their startup and niche. But what if you don\u2019t have any idea where to begin? Or maybe you have trouble sparking up your imagination? Perhaps you spent […]<\/p>\n","protected":false},"author":49,"featured_media":4244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1320],"tags":[2089],"yoast_head":"\n
Use These Three Naming Strategies to End Your Search for the Perfect Brand Name - GuideGeekz<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n