{"id":2760,"date":"2021-06-04T15:59:16","date_gmt":"2021-06-04T10:29:16","guid":{"rendered":"https:\/\/www.guidegeekz.com\/?p=2760"},"modified":"2021-06-04T15:59:16","modified_gmt":"2021-06-04T10:29:16","slug":"disable-floc-in-google-chrome","status":"publish","type":"post","link":"https:\/\/www.guidegeekz.com\/disable-floc-in-google-chrome\/","title":{"rendered":"How to Disable FLoC in Google Chrome"},"content":{"rendered":"
Google wants FLoC to replace cookies as the primary method of tracking individuals<\/a> on the internet. Your browser saves these small bits of text and code on your computer or phone, and they allow websites figure out if you’ve visited previously, what your site preferences are, where you are in the world, and more. FLoC introduces technology that enables advertisers to follow users based on cohorts, or groups of people with similar interests. However, there is a way to Disable FLoC in Google Chrome<\/strong> for those who have no interest in it but want to stick with Chrome.<\/p>\n Google benefits from FLoC, while Internet users do not. FLoC was deemed a bad idea by the EFF, owing to the fact that it is neither as private nor as good as Google claims. It works by tracking people’s surfing habits, assigning an ID to the aggregated data, and then grouping browsers with similar habits together. Cohort data is used to present people targeted adverts based on their demographics. If you’re concerned about this new modification and want to disable FLoC on your Chrome browser, follow the steps below.<\/p>\n Before opting out, be sure your browser is involved in Google’s experiment. Am I FLoCed<\/a>? is a website run by the EFF that allows Chrome users to quickly and easily detect if FLoC is active in their browser.<\/p>\nHow to Check If Your Chrome Browser Is Using FLoC<\/h2>\n