{"id":2760,"date":"2021-06-04T15:59:16","date_gmt":"2021-06-04T10:29:16","guid":{"rendered":"https:\/\/www.guidegeekz.com\/?p=2760"},"modified":"2021-06-04T15:59:16","modified_gmt":"2021-06-04T10:29:16","slug":"disable-floc-in-google-chrome","status":"publish","type":"post","link":"https:\/\/www.guidegeekz.com\/disable-floc-in-google-chrome\/","title":{"rendered":"How to Disable FLoC in Google Chrome"},"content":{"rendered":"

Google wants FLoC to replace cookies as the primary method of tracking individuals<\/a> on the internet. Your browser saves these small bits of text and code on your computer or phone, and they allow websites figure out if you’ve visited previously, what your site preferences are, where you are in the world, and more. FLoC introduces technology that enables advertisers to follow users based on cohorts, or groups of people with similar interests. However, there is a way to Disable FLoC in Google Chrome<\/strong> for those who have no interest in it but want to stick with Chrome.<\/p>\n

Google benefits from FLoC, while Internet users do not. FLoC was deemed a bad idea by the EFF, owing to the fact that it is neither as private nor as good as Google claims. It works by tracking people’s surfing habits, assigning an ID to the aggregated data, and then grouping browsers with similar habits together. Cohort data is used to present people targeted adverts based on their demographics. If you’re concerned about this new modification and want to disable FLoC on your Chrome browser, follow the steps below.<\/p>\n

How to Check If Your Chrome Browser Is Using FLoC<\/h2>\n

Before opting out, be sure your browser is involved in Google’s experiment. Am I FLoCed<\/a>? is a website run by the EFF that allows Chrome users to quickly and easily detect if FLoC is active in their browser.<\/p>\n

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  1. Open online FLoC detection tool<\/a>.<\/li>\n
  2. Click on ‘Check for FLoc ID’ button.\"check<\/li>\n
  3. It will show that your browser is currently using FLoc or not.<\/li>\n
  4. In my case my browser does not currently have FloC enabled. You can check your Chrome Browser Is Using FLoC before disabling Floc in Google chrome.\"Check<\/li>\n<\/ol>\n

    How to Disable FLoC in Google Chrome<\/h2>\n

    You can easily Disable Privacy Sandbox (FLoC) in Chrome for Android and Desktop. In current versions of Google Chrome, you may alter it from the settings menu; in older versions, it may be hidden behind a Chrome flag. Check how to disable FLoc in chrome for desktop and mobile.<\/p>\n

    How to Disable FLoC in Google Chrome Desktop<\/h3>\n

    To Opt Out of FLoC in Google Chrome on dektop, you should be running Chrome version 93.0.4528.0 or later. It’s possible that the Google Chrome settings page for turning off FLoC isn’t available on your computer. Because Google has not yet made FLoC available to all users in all areas, this is the case. There is no need to be concerned about this technology if you are unable to reach the FLoC settings. If you don’t see any settings, that means FLoC isn’t working on your computer.<\/p>\n

      \n
    1. Open the Chrome browser\u00a0and go to the Settings screen.<\/li>\n
    2. Select \u201cPrivacy and Security\u201d from the left-hand pane in the Settings screen.\"Disable<\/li>\n
    3. Click the \u201cCookies and other site data\u201d option on the right-hand side.<\/li>\n
    4. Select \u201cBlock Third-party Cookies\u201d from the General settings section.\"Disable<\/li>\n
    5. Done, Blocking third-party cookies will disable FLoC on your Chrome browser.<\/li>\n<\/ol>\n

      How to Disable FLoC in Google Chrome on Mobile<\/h3>\n

      To disable FLoC in Google Chrome on Android or iPhone, go to chrome setting and turned off privacy sanbox. In Chrome on Android, open the main menu, then go to\u00a0Settings > Privacy and security > Privacy Sandbox.<\/p>\n

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      1. Open the Google Chrome browser on your phone.<\/li>\n
      2. Head over to Settings and open the \u201cPrivacy and security\u201d section.<\/li>\n
      3. Tap on the \u201cPrivacy Sandbox\u201d option.<\/li>\n
      4. Disable the \u201cPrivacy Sandbox trials\u201d toggle.<\/li>\n
      5. Done, you have successfully opted out of Chrome\u2019s Privacy sandbox trials.<\/li>\n<\/ol>\n