{"id":1979,"date":"2020-09-04T00:12:52","date_gmt":"2020-09-03T18:42:52","guid":{"rendered":"https:\/\/www.guidegeekz.com\/?p=1979"},"modified":"2020-09-04T00:12:52","modified_gmt":"2020-09-03T18:42:52","slug":"an-insightful-guide-to-database-marketing-what-you-should-know","status":"publish","type":"post","link":"https:\/\/www.guidegeekz.com\/an-insightful-guide-to-database-marketing-what-you-should-know\/","title":{"rendered":"An Insightful Guide to Database Marketing: What You Should Know"},"content":{"rendered":"
Nowadays, there is a need to develop data-backed management strategies. This is why every company is pushing to make use of big data in all departments, especially in marketing. Probably, you have heard about database marketing, which is also referred to as customer relationship management.<\/span><\/p>\n This approach makes use of data from both existing and potential customers to learn more about their needs and prepare personalized strategies. So, all you need is a customer database and the right tools and techniques to make one.<\/span><\/p>\n Now that you know what database marketing is, it is time to learn the benefits that come with it. Read on to discover more.<\/span><\/p>\n Newbies to this approach should know the different types that are available. First, there is the customer database marketing used by businesses that sell to consumers. This is commonly called the B2C approach. The main aim of the approach is to grow the customer base so that the business can be a major success. Actually, customer database marketing is a common approach in the world of business.<\/span><\/p>\n For example, retail supermarkets, banks, and insurance companies, to mention a few, have massive collections of data about their customers. They process this on a daily basis in an effort to understand their potential and loyal customers before they reach out to them with the right marketing strategies.<\/span><\/p>\n On the other hand, there is the business database marketing for companies that sell products directly to businesses. It is commonly called the B2B approach. Just like their counterparts, they focus on using available client data to learn their needs, create and implement marketing strategies, and have as many customers as possible.<\/span><\/p>\n For example, suppliers of raw products and business consultants collect data about their clients and use it to make customized marketing strategies. The bottom line is to increase the client base as well.<\/span><\/p>\n Social media platforms such as Facebook also use a database management approach to categorize users and reach them with customized information. Any business can use this approach to improve their marketing strategies and make more profit. So, database marketing can provide great benefits to your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Nowadays, there is a need to develop data-backed management strategies. This is why every company is pushing to make use of big data in all departments, especially in marketing. Probably, you have heard about database marketing, which is also referred to as customer relationship management. This approach makes use of data from both existing and […]<\/p>\n","protected":false},"author":9,"featured_media":1980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[661],"tags":[1275],"yoast_head":"\nBenefits of Database Marketing<\/span><\/h3>\n
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Common Types of Database Marketing<\/span><\/h3>\n
Conclusion<\/span><\/h3>\n