According to Statista, Instagram reached 1 billion monthly active users in June 2018, making it the fastest-growing platform on this list. In addition, the number of Instagram ads served grew from 8 million in 2017 to more than 100 million in 2018, which means that brands are increasingly using Instagram as a marketing tool. According to an Instagram study, 79% of users follow brands on Instagram, and 64% of those users follow them back. These stats are also accurate for influencers, as they have an average of 17 million followers on their respective accounts.
In 2017, Instagram added 400 million new users, increasing its total number of monthly active users to 1 billion. The average user spends 45 minutes per day on Instagram. The app is ranked as the second most popular social media site among US teens and tweens, behind Facebook but ahead of Twitter and Snapchat.
Instagram is one of the most powerful marketing tools for brands and companies. It allows brands to connect with their audience and build trust with them. In addition, the content on Instagram is highly visual, making it easy for people to understand the brand’s story.
Qualifications for the Social Media Marketer Job Role
The job of a social media marketer is to help brands and businesses grow their social media presence. Social media marketing is a growing field, and there are many different types of marketers. The qualifications for this role are not only about your skill set but also your personality, experience, and company culture. There are many different types of people who can do this job, but it’s important to know what kind of personality you have to succeed in this career path.
The qualifications for a social media marketer are pretty different from those of other jobs. First, it is essential to understand the basics of social media marketing, including the use of Instagram. Some other qualifications for this job include working in teams, having excellent communication skills, and being able to think on your feet.
Qualifications for the Social Media Marketer Job Role:
- Expertise in digital marketing
- Experience in content marketing, advertising, and public relations
- Knowledge of industry trends, social media platforms, and competitive landscape
Job Role and Responsibilities of a Social Media Marketer
Social media marketing is a job role that has become increasingly popular. It involves using social media platforms like Instagram to market a business or brand. A social media marketer’s job is to create content and post it on social media platforms while also interacting with the community and creating an online presence for their brand. They also have to maintain relationships with influencers and other relevant people to get more brand exposure.
A social media marketer should have good writing skills because they need to be able to create engaging content to share with their audience. They also need to work with clients and understand their needs to effectively generate creative ideas that will help them grow their business or reach out to new audiences. Social Media Marketing can be done in many ways – through paid advertising, influencers marketing through blog posts or videos, contests on social media platforms, etc.
Below are the responsibilities of a social media marketer:
- Create compelling content that inspires people to share it with their friends
- Find influencers who have a large following on Instagram and engage with them
- Engage with followers who you don’t know on Instagram and start conversations
- Look for opportunities to promote your brand through influencer advertising campaigns or sponsored posts
Top 5 Skills Required to Become a Social Media Marketer
Social media marketers are responsible for analyzing data from various sources, including website traffic and customer feedback online. They also create content to help the company with its brand awareness and customer engagement goals. To succeed in this role, you should have excellent writing skills and knowledge of using various platforms such as Instagram, Facebook, Twitter and YouTube.
Social Media Marketing is a growing profession with much room for growth. It requires strong marketing, customer service, and social media management skills. In addition, to become successful in this industry, you need to know your target audience and the latest trends in the market.
To become a social media marketer, one must possess these top five skills:
- Content creation
Social media marketing has become an essential part of the marketing strategy. However, being a Social Media Marketer and building a following is not easy. There are so many platforms to explore and content to create. The skillset of a Social Media Marketer is not just about creating content for social media channels but also about understanding the audience and giving them what they want in their feed. This requires creativity, writing skills, knowledge of trends and an ability to think outside the box.
- Social Media Management
Social Media Marketing is an integral part of any company’s marketing strategy. A company must have a social media presence to reach its target audience.
There are many different types of social media platforms that companies can use to spread their message and build their brand. While several tools are available to help marketers manage these platforms, a social media marketer needs to have skillset in managing them. Social Media management is essential for any marketer who wants to grow and stay relevant in this competitive industry.
- Data analysis
A data analysis skill set is essential for a social media marketer because it allows them to see trends on specific platforms and identify which strategies are working best for them. Social Media Marketing is a marketing discipline that is expanding in the market. With the rise of social media, this profession has become more critical than ever.
Social Media Marketing requires a lot of data analysis skills. To do effective social media marketing, you need to understand your target audience and their interests and needs. Data analysis helps marketers discover what’s working for them and what’s not. With data analysis skills, you can create more targeted ads for your audience, which will increase engagement rates on your social media channels.
- Online marketing
A social media marketer should have online marketing skills because these skills are needed to manage multiple social media accounts and produce content that will engage with the audience. In addition, these skills help in creating effective strategies for content production and management and also help in planning for future campaigns.
Online marketing is one of the essential skills for a Social Media Marketer because it helps them reach their target audience by promoting their products or services, increasing brand awareness, generating leads, growing sales, etc.
- Public Relations
Public Relations is a unique skill for social media marketers. It’s a skill that will help them in their career as well as in their personal life. Public relations skills can help you build long-term relationships with your audience and keep them engaged with your content. The most important thing to remember is that PR is not just about the public and press but also about building relationships with your audience and keeping them engaged.
One of the biggest challenges social media marketers face is understanding how to effectively use PR tactics to build their brand and stay on top of their competitors.
How and Where to Learn
Reading books and blogs on the topic is the best way to learn Social Media marketers’ skills. Some of the best resources are Harvard Business Review, Forbes, Hubspot blog, and Entrepreneur magazine. Social Media Marketing can also be learnt by attending seminars with experts in the field or watching videos on YouTube about the subject matter. Social Media Marketing involves using various social media platforms to build a following and promote products or ideas. There are many ways to learn social media marketing skills. Some of the most popular sources include books and online courses.
Here are some options for you to consider based on your preferences:
- Self-Guided Websites and Courses
- Virtual Classes
- Non-Virtual Classes
- Starting Your Projects
LearnVern offers free online courses to help people learn different skills. It is a platform that provides training on social media marketing and helps people understand the tools and strategies needed to become a successful marketer. There are different types of courses available on the platform. The most popular one is the Instagram Marketing course. This course will teach you all the essential skills you need to know about Social Media Marketing. These include how to use different social media platforms like Instagram and Facebook.
The job scope of a social media marketer has expanded over the last few years because of the growing popularity of social networks like Facebook and Instagram. As a result, social media marketing is a fast-growing industry. It is the best way to reach out to your target audience and make your brand visible.
Social media marketers are the most in-demand professionals in the job market today. They are the ones who manage the social media accounts of brands, build content for them and promote it across different social platforms. Social media marketers have broad career options, including account management, content marketing, digital marketing, advertising campaigns, and more.